Wakata.
The right tool for the job.
Origin Story
Wakata was born from the frustration of seeing good people slowed down by bad tools.
Our founder, Emmy-Clare spent over a decade in design and construction, then Service Design - from gas fields to solar farms, from site diaries to compliance systems. That experience exposed a gap: the tools meant to help frontline teams were often designed by people who'd never done the job.
Wakata exists to close that gap.
Company
Ten years of wanting to build a better tool. Now the technology exists to do it. Wakata.ai launched in 2025 - previously Do Good By Design - bringing a decade of design and operational experience into one AI-powered platform.
Our mission:
Help businesses see what's actually happening - without the mess.
Our vision:
We're building the next generation of work technology - powered by AI, shaped by good design. It means Wakata evolves faster, learns quicker, and always stays one step ahead of complexity.
Why Wakata?
Wakata comes from the Japanese word Wakatta (わかった) - a casual way to say "I see" or "I get it."
That's what we design for: the moment when things click. When the data makes sense. When you can see what's happening and can get the job done.
We wanted a name that was simple, global, and easy to say - no matter where you're from. Something real, not made-up. And yes, it rhymes with data.
Our values
Make it simple, make it clear.
We believe good design removes friction. Every decision starts with one question: does this make the job easier?
How can we help?
That's how we answer the phone. It's how we design our product. Start with what you need, not what we want to show you.
Wakata means "I see."
That moment when the data makes sense - that's what we design for. Clear insight you can act on.
Many perspectives, one goal.
Whether you're in the field or the office - everyone's view matters. Different role, different view, same information. One clear picture.
Built from the job, not the office.
Wakata isn't designed by people who've never done the work. Every improvement comes from real operational feedback - what actually helps people get the job done.
Data you can trust.
AI isn't a gimmick - it's a helper, a tool. But it only works if the data underneath is solid. We turn your team's input into clarity, not complexity, so you can act with confidence.